Cheers to Dos Equis for their grasp on diversity! Their recent advertising campaign features an unusual spokesperson for a beer company – the most interesting man in the world. He’s not 20-something but distinguished and gray, a dashing James Bond-type.
Jeers to the profiteers who have rejected working with Pixar to create merchandise based on their new movie UP! It seems they’re convinced that the public wouldn’t be interested in a main character based on a senior citizen. You do know there are millions of us out here. Right??
Filed under: Perspectives and Trends | Tagged: diversity, Dos Equis, UP
